I'm mostly just amused that someone would say Apple selling a product for a high price means anything.

Although I do think that facebook has sold a lot of their devices at a loss?

Look at what they announced. Do you think Meta could match it at the price point of the Quest 2? Double the Quest 2?

Apple loves their profit margins. But it’s not $3500 for fun. It’s clearly expensive to make, even if their profit margin in still baked in.

I would guess the gross margin on this product is over a thousand dollars if we're putting numbers to it.

I don't think so, not at launch, but maybe down the road.

This product is inherently experimental. They are not going to be operating at the type of scale they do when it comes to iphones, macbooks, ipads, etc ...

So I do imagine that if this thing takes off and they can start putting out hundreds of thousands or millions of units they will gain more savings through scale.

I'd love to know what their initial order for launch is. It will be interesting to see how far the preorder precedes delivery as well.