Being unprofitable and seeking profit does not entitle someone to bait and switch tactics. And that's simply what this is, just over a longer time-scale.

Bait and switch tactics are immoral and in some cases illegal.

Yes, companies should seek profitability, yes it's good for the infinite VC money to stop propping up unhealthy companies. No, unhealthy companies shouldn't seek to get to profitability by abusing their users.

> I know people are upset about the CEO being a twat, but that's a separate issue.

Is it separate? Given that he's being a twat to the specific person that originally raised the concerns