To expand on this, it seems like the majority of people I know actually prefer consuming media on small screens, especially if I include people under 20 in that assessment.

On top of that so far VR only offers a bigger screen and can’t actually produce high fidelity images. My 4K TV has more pixels and produces a clearer picture with more detail and resolution. Only offering bigger doesn’t feel like a good selling point or revolutionary change.

I think unique games like Beatsaber (which I fucking love and play regularly) are an example of a completely new use case unlocked as a possibility because of VR but those are only compelling to a small percentage of people. VRs big problem is it hasn’t found a similar completely new experience that’s not just a new way to do existing things moderately better (often only in a some areas while being worse in others) and is actually compelling to a large audience. Until it does the potential audience is going to remain small.