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Re:Apollo will close down on June 30th by kaba0 on Thursday June 08, 2023 @04:46PM (#36248729)
You assume they act rationally. As mentioned in the post, the API costs are orders of magnitude more than the expected value from an average user.
Re:Apollo will close down on June 30th by josephg on Thursday June 08, 2023 @06:58PM (#36250434)
In the post further down they discuss that. Reddit’s rationale is opportunity cost per user, not the price of serving the api.