The Apollo app makes API calls to their own server, which in turn makes calls to Reddit’s API. From 30 June this proxy server will not function.

I'm aware, but that doesn't cut off Apollo users from Reddit. They will just have to use a different app or the official app.

Most of the other popular apps are also shutting down and the official app is garbage.

If I can't use Sync I'm not going to use reddit.

The key issue seems to be the 80/20 rule.

The 80% are anonymous lurkers or accounts that very rarely post anything.

The remaining 20% is split 15/5, with the former being frequent contributors to discussions - and the final 5% being _content submitters_ .

The 5% power users interact via 3rd party apps because, quite frankly, the "official" UIs (App, Website) are totally shite.

They also maintain the automated tooling to keep order of communities - again, accessed via API.

Without the 5% submitting content, the 15% won't interact and provide the remaining 80% material to read.

No material to consume = no advert page impressions = no revenue stream.

https://en.wikipedia.org/wiki/1%25_rule, actually

Almost all, if not all, third party clients are closing down, not just Apollo. The only option is a badly designed ad ridden experience now.