Why horrific?

I see you are the submitter, possibly the creator of this, I hope you do not take offence. I think this is brilliant as an idea: provided you can provide the service as described, sure to be a success. Horrific since it feeds the narcissism which I view as blight, no a plague on the world. Were any of my friends to use the service I would drop them, change my phone number and pretend never to have met them.

No offence taken. I understood what you mean now.