No corporation gets to take a moral high ground being amoral entities. But windows is pervasively spammy now - the start menu hosting ads was bad enough, but now it’s the task bar too. I’m trying to remember when I saw a cross sell in apples stuff - my memory is only when I’m in something like the TV app or the wallet, or some place where the cross sell is contextually relevant.

The more Microsoft and Google tilt towards becoming persistent privacy threats and advertising companies, the more apple will see it as a differentiator as a hardware company with software services to be the opposite. I’m good with that dynamic, but I think it’s useful to acknowledge that’s the case. Pretending windows isn’t a persistent adware spyware bundle doesn’t help the situation.