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A comment on Dell in hot water for making shoppers think overpriced monitors were discounted. Parent comment

Re:Dell in hot water for making shoppers think overpriced mo... by tfandango on Wednesday June 07, 2023 @10:46AM (#36227449)
I have been truck shopping lately which means I'm constantly hounded all day long by every dealership in the 4 state region. Last weekend they ALL had "Memorial Day Sales"! So I asked them all about the sale details... Every single one said if I came in they would try to make a deal with me. That's the same thing as no sale. Actually, it is worse for cars where a sale might entail negotiating against a dealer markup.
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Re:Dell in hot water for making shoppers think overpriced mo... by SoftTalker on Wednesday June 07, 2023 @11:42AM (#36228308)
They don't want to give you a price remotely because they fear you'll just use that to leverage a better price at another dealer. They think if you come in they'll be able to work their charms on you and get you to buy there.
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Re:Dell in hot water for making shoppers think overpriced mo... by tfandango on Wednesday June 07, 2023 @02:32PM (#36231298)
yep. That's not a very good sale :) One of them was trying to sell a truck with 1000 with of nitrogen in tires apparently. But I bet the sale would knock 500 off that.
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Re:Dell in hot water for making shoppers think overpriced mo... by walthamstow on Wednesday June 07, 2023 @11:04AM (#36227709)
Pretty sure that is illegal in the UK. If a business is advertising a sale, they have to follow certain regulations, which include actually having discounts against a previous price which was in place for a period of time.

It's not without perverse effects though. Often you see price increases in October/November so that a discount can be advertised in December, but it's just the same as or barely-discounted from the September price.

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Re:Dell in hot water for making shoppers think overpriced mo... by FireBeyond on Wednesday June 07, 2023 @01:29PM (#36230090)
In Washington state there's an administrative code that says retail stores are only allowed to have a 'closing down'/'going out of business' sale "once per calendar year".
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