LLM’s are significantly less likely to be accurate but are surprisingly good at fooling people. The problem is our existing BS detectors no longer work well. It’s surprisingly close to talking to a talented con man.

It was never completely reliable, but the situation was a lot better in the past, when SEO spam was not so prominent.

Was it? Go down to the local coffeeshop for the daily gossip and you'll hear all kinds of things that aren't true. People love to make stuff up and we have always needed to rely on the concept of credible sources. There is nothing to suggest those are going away.