"There's more to a job than the salary" is just rhetoric from those trying to justify bad salaries, often by implying intangibles are suitable substitutes for money.

Imagine a candidate being so coy regarding their skillset. Hi, I'd like a job. Yes I know some programming, a good amount, don't worry about that.. but let's talk about my sense of humour. Would your business benefit from daily jokes? No? Ok what about my haircut, surely having this haircut in the office all day would be appealing? How about monthly I bring in some muffins my wife made?