Retailers Shut Facebook Storefonts Amid Apathy

Re:Retailers Shut Facebook Storefonts Amid Apathy by Duff on Saturday February 18, 2012 @08:48PM (#3608353)

I wouldn't shop on Facebook, for a few reasons.

One - I don't trust them... At some point they will do "beacon" or something similar again.

Two - Facebook will eventually either make you use FB gift cards or make a cut from the retailer. Either way, it will cost more.

Three - If I want a pair of khakis from the Gap, I can type "gap.com"... Or go down the Facebook navigation rabbit hole, which changes several times per year.

The only thing that makes sense to me for Facebook commerce is marketing at people who don't have access to credit cards, or at people whose only internet access is Facebook via feature phones.

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Re:Retailers Shut Facebook Storefonts Amid Apathy by AgentConundrum on Saturday February 18, 2012 @09:06PM (#3608407)

> Three - If I want a pair of khakis from the Gap, I can type "gap.com"... Or go down the Facebook navigation rabbit hole, which changes several times per year.

1999: AOL Keyword: GAP

2012: Facebook.com/GAP

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Re:Retailers Shut Facebook Storefonts Amid Apathy by amateurguru on Saturday February 18, 2012 @09:17PM (#3608423)

@GAP

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Re:Retailers Shut Facebook Storefonts Amid Apathy by seminal on Saturday February 18, 2012 @10:45PM (#3608591)

I think you nailed it with 3. A constantly changing UI makes people hesitant to submit their credit cards. Whereas Amazon has looked pretty much the same for twenty years.

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