Would they? Or is it like the small phone segment, where the a very vocal group of hardcore enthusiasts, but when it comes to market size, it turns out theres just not really enough of us out there to sustain the segment.

Cars aren't phones, and maybe a $15k car would sell well in this economy, but with way higher margins on a slightly better car at $40k, why would any automaker willingly give up a big pile of profit?