I’m talking about the false difference between the likes of ClickHouse and Snowflake, where they’re both column oriented already. I’m asserting that the fundamental differences between “classic” column db’s and “data warehouses” is far less fundamental than the marketing would have us believe. Some of the db’s in this space have slightly different architectures and trade offs, and some deliberately operate at different scales, but they are built for, and operate in, basically the same purpose.