Parent is making a comment that male behavior is socially mediated in terms of which behaviors are socially acceptable and which ones aren't. This is because we're talking about changing the company culture. Company culture is partially a set of context-specific social norms and values.

No one is talking about moderating the cognitive experience of males which is where this confusion originates. Everyone else is talking about male behavior. The assumption I'm specifically tackling is the assumption that, "male cognition overrides social norms," which is patently false.