> you can, but I am used to using uber app to call an uber.

yes, waze had 100M+ users and still failed to have a successful launch with waze carpool. part of the problem is Google is too successful. If a business makes USD 10M a year and takes up a month worth of attention every year from the Alphabet CEO, they will probably shut it down before we can say Google Product Graveyard.

When I worked at Google our team came up with a data product that would have been pure margin and $75m/yr with customers lined up -- and I couldn't find a VP interested in cashing the checks because it wasn't on their annual OKRs.

Google is a great company but it has never been truly hungry because it has never faced an existential threat.

It's not just OKRs. That $75m/year consumes attention all up and down and across Google. Lots of things that are slam dunks at a small or medium company are just more trouble than they're worth at most really large firms.

What's the product? Asking for a friend...

$75m seems like small fish, because it's a really poor monetization $/user, and opportunity cost. Thousands of ideas could generate that at Google.

Counterexample, Google Brain didn't make much money, but they still invested in it and spit out Transformers.

are you shouting "The Innovator's Dilemma"?