Re:Increasing User Engagement in Emails
by TylerE on Thursday February 16, 2012 @04:21PM
(#3600689)
My gut reaction is is that that's even worse. This may be a personal bias against "reaction" e-mails.
One thing that might help is to keep things VERY brief. If I see a wall of text I instantly go for the delete key. One or two sentences that DON'T look like some canned e-mail I _might_ scan.
But don't waste my time. My time is precious to me, your store (probably) isn't. Imagine if each e-mail you sent to me cost $10 to send. Do you still send that e-mail? If not, don't waste my time.
I also find behavioral targeting very creepy, so that'd be a turn off.
One thing that might help is to keep things VERY brief. If I see a wall of text I instantly go for the delete key. One or two sentences that DON'T look like some canned e-mail I _might_ scan.
But don't waste my time. My time is precious to me, your store (probably) isn't. Imagine if each e-mail you sent to me cost $10 to send. Do you still send that e-mail? If not, don't waste my time.
I also find behavioral targeting very creepy, so that'd be a turn off.