I think my main ideological qualm is that now I'm paying both for usage _and_ for the subscription. I also don't understand what the monthly fee is for in this case. Once the campaign is vetted + verified, what ongoing cost is there for them? Just feels like rent-seeking behavior by the carriers.
At the end of the day, I might just bite the bullet, go through the process, and pay the fee though, I'm not super enthusiastic about any of the alternatives
Really stressing that I have absolutely no knowledge of telephony networking, I think of this like IP spoofing. If this new system don't include some authentication credentials attached to each campaign, it doesn't seem to ensure that the entity sending a message/call from a given phone number is indeed the "owner" of that phone number.