Google may already be terminal
Google of all companies is sitting on exaflops of TPU capacity, they can retrain models larger than anyone else, faster than anyone else.
Loads of internal position papers read exactly like this. I've written docs that write like this.
1) algorithmic improvements beat processing capacity. One of the examples in the paper was that $100 in training compute budget was enough to get within 2% of Google Bard performance
2) data quality (even for "tiny" data sizes) beats dataset size in improvements
Hence both aspects of the moat of large companies (dataset size and available compute) matter less than you'd expect.
In contrast the advantage of "open source"/academics/"the market", the many warm bodies trying out new strategies, yields improvements at a rapid pace that Google, even with a huge team, cannot match.
They might not appear to have a moat, but they definitely have an advantage that they can keep for 5+ years. They also have a "copy of the internet" that no one else does.