Of course, it probably helps that, cloistered nerd that I am, I'd never heard of BwF/DOWN before, but reading this makes me feel like I'm on drugs. It's a deliriously perfect syncretic blend of a bog-standard "sage 'learnings' from my start-up experience" post you'd find on LinkedIn or something, and an avuncular, elbow-in-the-ribs "Silicon Valley"-like parody thereof. But it appears to be true! Excellent Saturday reading.