Re:I am excited to welcome Linda Yaccarino as the new CEO of...
by tsimionescu on Saturday May 13, 2023 @03:21AM
(#35926362)
He had a big piece of a small pie. Cable TV is peanuts for advertisers. It is a dwindling market, and even being thoroughly dominating in is not relevant if it means you'll lose out in more relevant markets (such as FB or YT advertising).
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Re:I am excited to welcome Linda Yaccarino as the new CEO of...
by tootie on Saturday May 13, 2023 @10:50AM
(#35928946)
Fox earns exorbitant carriage fees from cable companies because they are one of the most watched among the demos that still cling to cable TV. They could practically run their business without ads and still stay afloat. Tucker will be 100% dependent on ads. And the advertisers will have to be willing to directly associate with his brand. More likely he'll have a small number of dedicated sponsors from ideological partners.
https://www.mediamatters.org/murdoch-family/fox-news-wants-m...
Re:I am excited to welcome Linda Yaccarino as the new CEO of...
by paulddraper on Saturday May 13, 2023 @01:27PM
(#35930565)
My goodness, how big are your peanuts?
Television advertising is a bit less than half the size of internet advertising.