The ‘new features’ are basically irrelevant and much of it has been chaos or failure. The fact is there’s not much in terms of basic feature churn that’s going to make Twitter much better.

Brand Trust is incredibly hard to build easy to lose and incredibly hard to rebuild.

Musk is a stain on Twitter there is no avoiding it. He could have accomplished faster feature dev without losing half of revenue and also could have done a better job rolling out verified and blue. In fact most CEOs probably could have done that.

It’s a pretty big fail he needs to replace himself and go do something else.