If your mature social media site that’s been around for over a decade and has hundreds of millions of users has a 1% margin and effectively lost money in 2020, you’re not a well-run organization.

To give you an idea of their incompetence, when you create a Twitter Ads account, you’re asked to choose your time zone. I’m in UTC+5:30. Except you can’t choose half hour increments, so I was forced to choose UTC+5:00. All the data and reports had the time error.

My time zone is home to over 1.4 billion people.

If your billion dollar corporation that depends on ads can’t even be bothered to fix the time zone selection for 1/6th of the world’s population in its flagship product, its not a well-run business.