Re:YouTube tests blocking videos unless you disable ad blockers
by spacebanana7 on Friday May 12, 2023 @01:47PM
(#35919538)
YouTube’s unit economics are fairly unique in that monetisation rates put a ceiling on video quality.
Even with the best networks and infrastructure in the world, they would struggle to break even on 4K video with say $2 CPM. Obviously they exceed that threshold at the moment for 4K, but maybe not for 8K or 16k.
Even with the best networks and infrastructure in the world, they would struggle to break even on 4K video with say $2 CPM. Obviously they exceed that threshold at the moment for 4K, but maybe not for 8K or 16k.