Service high bitrate video is not cheap and YouTube is notoriously breaking even at best. Any alternative is going to be even less efficient and more expensive due to the lack of economies of scale that Google has. If that's what you want so long as it doesn't have Google's name in the corner, so be it, that's understandable.
>If their platform was worth paying for, everyone would have moved to the paid tier by now.
I disagree. I think people are inherently cheap and will exhaust other options of getting the same content for free first. We shall see I guess.
Yes, it's an arms race, always has been. But it's more expensive for them to break the ad blockers than it will be for the ad blockers to inevitably update, so if it's a war of attrition, they will still inevitably lose.
The problem isn't that people aren't watching the ads, the problem is Google's business model doesn't work, not for Google, not for the consumer and certainly not for content creators, and the only solution they can come up with is trying to force people to watch ads - which never works.
>Any alternative is going to be even less efficient and more expensive due to the lack of economies of scale that Google has.
I mean, plenty of alternatives already exist, and content creators are starting to lead viewers to those alternatives, because of Youtube's arbitrary censorship and demonetization. Every social media platform hosts video now. There are decentralized platforms like Peertube. We're way past the point where "streaming video" is a hard problem that only Google-scale infrastructure can solve.
They're going to have to innovate or die like any other company, and disabuse themselves of the illusion that the web is a gravy train where the rules of supply and demand don't apply. This isn't innovation, this is desperation.
No, there isn't. The web was designed from the beginning to allow the end user to have control over what content is and is not displayed. It isn't television, radio or magazines, the platform owner doesn't have complete control over the layout and display of the content they serve. There is no condition, implicit or otherwise, that the end user will pretend they're consuming an old media product just because web platforms can't move beyond old media models of revenue.
None of which require viewing, reading or listening to the ads, either. Ads have always been a gentleman's agreement.
>Too many people don't do that and that's why YouTube is now testing blocking ad-blockers. You reap what you sow.
No, Youtube is going to reap what it sowed, because no one is going to turn off their ad blockers. If their platform was worth paying for, everyone would have moved to the paid tier by now. Google bought a free video service and tried and failed to monetize it to the point of nearly ruining it for content creators with their puritanical rules, arbitrary demonitization, opaque to nonexistent support and restrictive algorithm, but no matter how much they squeeze the turnip, it won't bleed enough for them.
That's not our problem. We'll gladly support content creators directly through Patreon or other means, but Google can get fucked.