Most people think it's nice to receive birthday wishes, and if you're simply not getting them from the people you want to get them from, that's not their fault.
Then again, I turn off email notifications for this stuff so I don't get that kind of inundation that I saw in years past. The only email I get from FB is, coincidentally, the one that tells me whose birthday it is this coming week.
Now, as a society, as well as on facebook, we're a step away from automating our wishing people happy birthdays. That progression is what is slowly chipping away at that "nice sentiment." For all I know, you write heartfelt messages to old acquaintances, leaving them feeling awesome that you cared to write to them on such a day. But the vast majority don't, facebook tells them to say happy bday to these people [list of names]. Without even leaving the page, and following exactly what facebook tells you to say, you've said the most generic thing you can possibly say to someone on their birthday.And to top it off, you haven't said anything to that person since last year on that day. And again, by "you", I mean the majority of people, not you personally.
The occasional person will go the "extra mile" sticking the persons name at the end of the message, or saying something like "hope you're doing well!"..It's just an illusion that that doesn't mean much of anything. I'm not saying I hate getting 100s of "Happy bday's" from people I don't talk to or, in a lot of cases, even know. Or that people are assholes for routinely wishing every single person on their friends list a big happy birthday. But the sentiment really isn't even there anymore, to me. All facebook has done for us, as far as birthdays and keeping in touch with old acquaintances in this manner is concerned, is make the actual efforts, like phone calls and real personal messages, even more valuable.
Now, as a society, as well as on facebook, we're a step away from automating our wishing people happy birthdays.
The dystopia you imagine is already here in the form of Christmas Card lists.
> We at Random Forums just wanted to email you to say happy birthday!
Who. Cares.
Essentially it served to remind me that I hadn't been on the site, or had any email notifications, for quite some time before that. The reason I mentioned that the people wishing me happy birthday were people I didn't know particularly well was to make the point that, by deleting my account, I wasn't losing out on a method of communicating with good (or even faint, but still kinda) friends.
This paragraph pretty much sums up why I deleted my Facebook account - either two or three (bad memory..) years ago on the 10th of January, the day after my birthday. I never hated Facebook, I never had any problem with the company... I just realised, having got a bunch of emails telling me that people who don't know me well enough to tell me in person, or on the phone, or on skype/msn, or via sms, had left birthday wishes on my wall, that I hadn't had a use for it in quite a while before then.