This kind of diversification makes a lot of sense for EV manufacturers because they can scale battery production without concern for how in demand their cars will be. Actually making significant money isn’t particularly important compared to simply minimizing risks.
They have a lot of money to spend and expand due to huge investments, but only thing they successfully sell is technology and products as third party supplier.
Their only announcements are how they are expanding business and investing in the future, but rarely any news of valuable partnerships, dominating the market and exceeding at certain field.
The partnership with Porsche/Bugatti is quite valuable. They also dominate/exceed in terms of car performance, if not sales.
You're making it sound like they're just another Nikola with a lot of investment and only empty promises. In reality they have real products and real manufacturing, impressive results, and giant partnerships.
That's a long way off from any kind of regular manufacturing for EVs
On the contrary, I am not bringing their internal mindset and intentions into question at all, as I do posses some non-public details on how the company operates internally. Afterall, I mentioned in a few places, I sincerely root for that company.
However, relying on a fastest EV badge for 10 years and making some sales is not nearly enough for company of that size to take on another hit and wait project. And public data they release year after year consisting of promises and plans, but ‘keeping’ success stories, achievements and breakthroughts for themselves is enough to know it’s not a good sign.
Investors will wait for their ROI only for so long.
I could understand they are just fishing for another round of investments to catch up to some masterplan. Extreme expansion and growth without significant results can only result in an explosive burst.