The thing Googlers conveniently leave out is that this multiplier effect that is seen almost nowhere else is not due to super human brilliance, it's build on the backs on all the rest of us. Our information. Our content. Typically provided for free or forcefully soaked up by surveillance tactics.

You're the operator of a machine that exploits on a planetary scale. You might be awesome at operating this machine, but you don't supply the actual value that leads to those billions.