Now, what happens when you have a "no dicker" policy and you need to move a car for whatever reason? Maybe the new models are coming out. Maybe the dealer needs to raise some cash to meet his loan payments. Maybe a model is intended for snow/foul weather usage, and you shipped too many of them into New England, expecting a normal winter. How do you entice customers who will eventually need a new car (according to them) into buying your car from your dealer now. Do you lower MSRP across the board for year-end models? That could work. Do you lower your MSRP only in New England? That could work, but smells worse from a globally consistent pricing point of view. Do you allow just the dealer who needs cash to lower his price? Well, you can't really do that and have any notion of consistent pricing.
And that's just the problems in the new car market, where a given car could be identical to any other any equivalent car. In the used car market, it gets way, way worse (in terms of complexity and sleaziness).
If you see a sale in a supermarket, you don't think the price is inconsistent or that you need to haggle over cereal prices. You just realize it is a temporary sale, a discount on the normal price.
If you were smart you would organize your production/inventory into a Just In Time system. Every car is a bespoke order, each store has a demo of each type of vehicle available for test drives.
They definitely got ripped off. To be fair, these people are entirely incompetent with money in general. But I imagine there are a good number of individuals that get totally screwed over without realizing it, effectively padding the bottom line of dealers.
The last few cars I've bought I found on Craigslist and bought from a private individual. Only way I'll do it from now on. I really see absolutely no value that a dealership brings to the transaction.
why would you ever buy a car on anything but price? if you have to borrow for it swallow your ego and buy something you canafford..... simple.
Same exact facts, opposite conclusion to your line of thinking. (I agree with you, in case it wasn't obvious.)
a rich man can buy a persian rug for thousands of dollars and behappy he did. a poor student cabuy samerug for 50 bucks and be happy with his negotiating skills. the guy who sold the rugs is happybeause hesold teo rugs.
for the record, i dislike how carsare sold as wel...... but in the end, it should beas simple as making your choices wisely.
No, they were ripped off. They walked into a dealer and bought an overpriced car with no haggling.
To make the story even better, the car had illegally tinted windows (driver's windows were tinted past what my state allowed). After getting pulled over and a ticket, they paid out of pocket themselves to get the windows fixed...instead of demanding the dealer does it.
Some people are just horrible with money.
http://www.thedailybeast.com/newsweek/2009/04/03/saturn-was-...
Why not just have an MSRP like the on the manufacturer's website and sell all cars at this price? The dealer can get a constant profit on the car price & servicing, buyers can feel less ripped off and everyone wins? It doesn't really have to be a race to the bottom..