Or put another way, "what's ∞ + 1" basically invites the non-answer "that's not a well-formed question" whereas "what's ω + 1" gives you a whole intellectual thread to pull on.
It makes sense, since those are a lot less useful than the subjects that are taught, but something like number theory is incredibly approachable to a middle school student. And it can show students that math can be a lot less about memorization and a lot more about creative thinking w.r.t. proofs.
...and that the intellectual thread you are pulling on is a (more) artificial notion, constructed by set theorists for the sake of set theorists, not for the sake of counting or measuring in any real sense.
Or maybe put another way, taking the idea that infinity is just infinity makes a lot of sense when you’re primarily considering non-infinite numbers. When you’re primarily considering the concept of infinity and what you can do with it mathematically though, using systems that let you describe infinity with more nuance makes a lot of sense.