Consumers have always been willing to pay a premium for simplicity & convenience. No difference here: devs will pay for DX.

I understand that bu Vercel KV is almost 2x more expensive than Upstash. Even the vercel/kv package is just a wrapper for upstash/redis - I mean what is the benefit of using Vercel KV instead of Upstash? What DX is improved? Upstash offers a nice UI and easy integration with edge functions and lambas functions. It's the same with neon database and cloudflare r2. The only plus value I see is the centralised dashboard. Paying 2x for a single dashboard?

Product Manager for Vercel's storage products here. Today we announced three new storage products in beta; they're based on infrastructure that are provided by partners. There's a lot that goes in to pricing products -- and our products are distinct from our partners' products. We have different roadmaps and will introduce different features as we continue development. So I don't love to make too many comparisons between apples and oranges.

But I suspect that you might be comparing Upstash's per-command pricing for _regional_ requests ($0.20 per 100k) to Vercel KV's? In fact, Vercel KV is multi-region, so the more apt comparison is Upstash's pricing for _global_ requests ($0.40 per 100k).

What DX? One-click install, one time? How does that justify a recurring price premium?

I mean, you can say that for serverless in general. Heck, you can say that for AWS etc as well.