I searched the internet a bit for capacity measurements of cheap coin cells, and the only thing I found is [1], which shows that the discharge curve of a cheap coin cell was almost exactly the same as the one from the data sheet of a name brand cell.
Also, a comment on the page [2] says that name brand cells cost 25c when buying 100s, so a price of 7€ for 2 seems to be enough of a margin to call it a racket.
[1]: https://electronics.stackexchange.com/a/219906
[2]: https://electronics.stackexchange.com/questions/219847/testi...
Anecdotally, from my own experience, the differences are real and huge.
The no-name CR 2032 cell I bought from the discount store lasted 3-6 months in my room thermometer, while the name brand one closer to 2 years.
>seems to be enough of a margin to call it a racket
I'm not trying to justify the racket pricing, I'm just saying the differences between those no-name Chinese batteries you can find in 1 euro LED candles and good cells from a reputable brand is real and palpable.