I think about this a lot, as I live in a big city, and it's a hard sell. I can walk to everything I need, and am an easy train / uber / car ride to anything that walking isn't practical for (e.g. big grocery store run).

My parents live in rural WA, and it's about a 30 min drive into town for, like, anything. Go to the gym? drive. Groceries? drive. Meet friends for coffee or beer? Drive. I was there for Christmas, and even a light snow made getting into town dicey. Meanwhile, it snows heavily where I live and outside of bitter winds necessitating a beard it never stopped me from getting anywhere.