I mean, who knows, maybe they have a legitimate use for employees with skill in the ai field.

But it does smell like most tech bubble in history. Every publicly traded company has to somewhat fit the last au gout du jour tech in their announcement/roadmap/hiring to satisfy shareholder and bump stock prices. Happened with the dot-com bubble, web3, metaverse, cryptocurrencies, "BigData", ...

Although I get that the idea behind is that nobody want to miss "the next big thing", so if you can afford it, might as well invest in it, and if it is a flop, oh well, but if it does end up being the actual next big thing, you might have saved your company.