Assuming those eyeballs would ever hit a legal streaming site.
By the time the content airs, the advertising money's mostly been made and traded already. In the terrestrial broadcasting world -- this is most definitely the case.
By the time the content airs, the advertising money's mostly been made and traded already. In the terrestrial broadcasting world -- this is most definitely the case.
If content is consumed via an illegal streaming site then it's potentially hurting revenues elsewhere.