Apple wins the antitrust court battle with Epic Games, court rules

Re:Apple wins the antitrust court battle with Epic Games, co... by danparsonson on Tuesday April 25, 2023 @10:59AM (#35701410)

Maybe "premium" would be a better word than "luxury"? Apple are trying to be the premium option and people like showing off the premium items they own (which is referred to in scientific circles as 'costly signalling').

Does that make it clearer?

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Re:Apple wins the antitrust court battle with Epic Games, co... by scarface74 on Tuesday April 25, 2023 @11:21AM (#35701716)

Again have you ever thought that something is “premium” based on its feature set and how well it works - not just to impress people?

The difference is that you can buy an iPhone for $17-$25/month compared to $4-$12/month for an Android phone. It’s like going to McDonalds and choosing not to eat off the value menu.

Over 50% of the market including my 80 year old mom are not buying iPhones to impress people.

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Re:Apple wins the antitrust court battle with Epic Games, co... by danparsonson on Tuesday April 25, 2023 @11:40AM (#35702007)

Sure, but Apple usually don't market based on features and their feature set on paper is often less impressive than competing products.

Remember the iPod ads? https://youtu.be/NlHUz99l-eo

What does that advert say? We have the best sound quality? We have the most storage? We have the best value for money? None of those things - it says you should buy this because it will make you look cool.

I didn't say every single person who buys an iPhone is just trying to look cool. But that is first and foremost how they sell their products.

[ Parent | on HN ]