Sure, but Apple usually don't market based on features and their feature set on paper is often less impressive than competing products.

Remember the iPod ads? https://youtu.be/NlHUz99l-eo

What does that advert say? We have the best sound quality? We have the most storage? We have the best value for money? None of those things - it says you should buy this because it will make you look cool.

I didn't say every single person who buys an iPhone is just trying to look cool. But that is first and foremost how they sell their products.