Break the spirit of people that think lying has no consequences.

There are A LOT of places in the world where lying is rewarded dearly. Including certain types of businesses in the US where lying a lot is basically a pre-requisite for company survival, growth and employee survival: banking, hedge funds and financial markets. The 2008 derrivatives crash was a concequence of that, the upcoming hyperinflation is a (predictable) consequence of that.

More generally: ads lie all the time.

Where does your assumption come from that lying has bad consequences for people?

I agree with you that lying is not nice and extremely annoying, but in my opinion the level of corruption globally (and in financial markets in the US specifically) shows that lying constantly can have extremely positive outcomes for those who lie and do crime. It doesn't seem to me like law is trying very hard to stop them either.

False advertisement is illegal.

Defrauding investors is illegal.

As a society we should punish lying, not reward it or glorify it.

There is corruption in politics, academia, institutions of all sorts, but our goal should be to make it harder, such as what led to the 2008 crisis. We should aim for less corruption.