They already have!
https://en.m.wikipedia.org/wiki/Low-speed_vehicle
https://en.m.wikipedia.org/wiki/Neighborhood_Electric_Vehicl...
But it’s a hard sell when the US has so many high speed roads. I mostly see them used for facility maintenance, parking enforcement etc.
For example, they recently became street legal in North Carolina ( https://www.ncleg.gov/BillLookup/2019/H179 )
If they don't pass emissions, they cannot be legally imported. It doesn't matter whether you want to use them on private property; that private property is still within the US, and subject to EPA regs.
People think the same thing about not having to register their snowmobile, ATV or whatever if they're hooning around on their farm or private property. Nope. State environmental cops will happily step onto your property, chase you down, and cite you.
Even the advocate highlighted in this article (Economist) admits his would probably be a “death trap” on a busy highway.
Maybe the US should create separate standards for city streets and roads with low speed limits, that could be a good way to bring down vehicle sizes. But just allowing these things just anywhere seems like a recipe for increased fatalities. For every HN reader who would use theirs wisely there are 10 average Americans who would risk maiming.