> “We are continuing the exploration of badging on the Start menu with several new treatments for users logging in with local user accounts to highlight the benefits of signing in with a Microsoft account (MSA).”

Wow. Even the sentence itself is incredibly indirect and obfuscated. They aren't able to own it and say "We are exploring new ways to promote the benefits of signing in with a Microsoft account by adding badges to the Start menu for users logging in with local user accounts." or "We are adding badges to the Start menu to bug users with local user accounts to switch to a Microsoft account."