>A new report on Advertising Age has revealed what advertisers think of Apple's arrogance when it comes to its mobile advertising platform and its tight grip on user data. This attitude towards its ad business turns off advertisers and makes them turn elsewhere, perhaps other avenues such as Google, Yahoo, or Facebook that make life a lot easier for them.
"One person familiar with the situation exec said Apple's refusal to share data makes it the best-looking girl at the party, forced to wear a bag over her head," the AdAge report read.
https://www.techtimes.com/articles/3568/20140222/apple-cares...
In the meantime Meta learnt that they can't allow others to extract their precious userdata and need to protect their position by clustering data into Personas for advertisers to select from.
Now Apple reenters the ad-business, using the very same scheme as Google/Meta (maintaining Personas based on userdata they safeguard) but with an unprecedented set of profiling data of its users, as they collect data on the Apple-ID level, spanning from positioning data over types of apps used and stocks you're watching to actual purchases in the physical world.
If people consider Meta/Google's practice as spying, I don't know what they expect Apple's Ads to be. Their T&C already describe that they create a persona from your data to display "Ads relevant to you", just like Meta/Google does...
Maintaining shadow profiles on people who aren't even customers and buying user data from third parties isn't spying on people?
Again, it's not the part where you sell ads that is problematic.
Both is done for the sake of understanding who you are in order to sell ads to you.
Is one "spying" and the other "a little bit of spying"?
Because one of those is a perfectly normal part of any business relationship, and the other is absolutely not normal and not acceptable.
I mean, Amazon stopped mailing receipts with line items of your purchases to Gmail customers because Google was maintaining a purchase history for transactions that they had nothing to do with.
> Google’s secret page records everything you’ve bought online
https://www.komando.com/shopping/googles-secret-page-records...
I'm not defending either of these practices, I'm asking how it is any different to what Apple does.
So Apple forcing all third parties on the iOS platform to use Apple's payments APIs to process payments and thus being able to track what you've purchased inside of any third party app they have nothing to do with, is that comparable to what Google does on the Gmail platform?
How is a first party business relationship with your own customer different than buying a copy of people's credit card transaction data, spying on receipts emailed by other businesses, turning on location tracking by default, paying children to give root access to their device (Onavo), setting up user tracking on a huge swath of websites (Google Analytics, Facebook Like Button), and the other sorts relentless spying tactics that we have seen from companies with a surveillance capitalism business model?
> Since 2016, Facebook has been paying users ages 13 to 35 up to $20 per month plus referral fees to sell their privacy by installing the iOS or Android “Facebook Research” app. Facebook even asked users to screenshot their Amazon order history page.