Look how well Huawei smartphones are selling in the west (not well at all). And that's not because of lack of trying, I've been on a team where everybody agreed that supporting their phones had zero upside outside of the cash Huawei offered for a port of our apps and we did it, because they paid so well. And those were laughably unattractive apps (think yellow pages), I can't even start to imagine what they must have spent in other directions.