We kind of got lumped into the VPN segment back in the day, despite being a hardware product. The cutthroat nature of the existing media agreements (NordVPN and Express VPN mainly) along with the sky high CPMs they were paying made it impossible for us to acquire customers and keep them long enough to pay our bills.
Pretty smart tactic... if you're them. Quite bad for the consumer though.
We kind of got lumped into the VPN segment back in the day, despite being a hardware product. The cutthroat nature of the existing media agreements (NordVPN and Express VPN mainly) along with the sky high CPMs they were paying made it impossible for us to acquire customers and keep them long enough to pay our bills.
Pretty smart tactic... if you're them. Quite bad for the consumer though.