With 8.7% market share, Apple has 75% of cell phone profits

Re:With 8.7% market share, Apple has 75% of cell phone profits by SatvikBeri on Sunday February 05, 2012 @04:58PM (#3555394)

Here's a very real, very dangerous example: conversion rate as a proxy for profit per visitor or # of unique people signing up.

A web page that gets users to visit an average of 2 times before buying instead of an average of 3 times seems to have a vastly improved conversion rate (depending on how you measure), but is not improving sales one whit.

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Re:With 8.7% market share, Apple has 75% of cell phone profits by coryl on Monday February 06, 2012 @03:35AM (#3556683)

I'm not sure the example you gave measures conversion at all. Isn't it measuring avg visits against a single fixed purchase?

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Re:With 8.7% market share, Apple has 75% of cell phone profits by SatvikBeri on Monday February 06, 2012 @09:42AM (#3557546)

A bad, very common (in my experience) definition of conversion rate is "goal actions/# of visits". It seems like you're thinking of conversion rate as "goal actions/# of unique visitors", which is a better definition, but still frequently at odds with profit.

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