Mark Zuckerberg believed VR would be the key to the company's future expansion. Unfortunately, he was wrong. However, it is important for leaders to take risks and lead their companies in new directions.

Simultaneously, it is worth noting that major technology companies did not develop working generative AI. Examples include Apple's Siri, Amazon's Alexa, and even Google's search algorithms, they all fall short of user expectations. And they had years and years and billions of $$.

The parallel between virtual reality and artificial intelligence is intriguing. If some company can successfully develop a VR system which does not suck, it could revolutionize the industry in much the same way as a openAI.

But that company will not be any of these big ones…