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Re:Ask YC: Give Beta users a free release copy? by aaroneous on Wednesday November 05, 2008 @09:14PM (#355282)
Wil Shipley (Omni Group, Delicious Monster, etc) has a great talk called "Monster Marketing" full thing here: http://www.viddler.com/explore/rentzsch/videos/4/).

~25mins in he talks about being a software slut. Do that.

Re:Ask YC: Give Beta users a free release copy? by anand on Wednesday November 05, 2008 @09:54PM (#355300)
Nice. I like the suggestion of giving beta users a free copy of software if they found a bug you didn't know about.