I agree with this. I consider myself a person who is very interested in a quality music-listening experience in that I want it to sound good (I can't believe how many people listen to music out of their phone's speaker these days) and I want a high degree of control/convenience out of my music player (mostly oriented around playing entire albums and/or dynamically building playlists on the fly based on where the mood takes me). But I really don't want to be called an audiophile, because of the crazy pseudoscientific baggage that word carries. So for a product to label itself "for audiophiles" creates a little "ugh, poor choice" flinch in me.