How do you explain the success of American Giant? They use US grown cotton, make all their clothes in the US. Granted, you're not going to be able to buy a $5 t-shirt from them, but a $40 t-shirt that doesn't rely on crappy labor practices seems like something people have gotten behind.

Same with New Balance. Their shoes compete with Nike made in Asia, and are MIUSA.

We've just become addicted to cheap crap shoveled into Walmart and Amazon.