Re:Why did Phreesia share my medical data after I opted out?
by smcin on Friday April 07, 2023 @03:45PM
(#35486135)
Because the median age of "linear" TV viewers in the US is in the high 50s [0], and of cable news viewers early 60s [1], and of PBS viewers 65. All the kidz have gone to streaming or social media or podcasts [2].
As to the direct-to-consumer advertising (DTCA) for pharmaceuticals, the US and NZ are the only countries which allow it, it's a terrible idea.
So on US TV you get the inevitable intersection of both of those. US pharma spent $6.88b on DTCA in 2021. Congress isn't going to do diddly because it loves insider-trading on non-public information in pharma. Perverse incentives. If you want to avoid the pharma ads, cut the cord or switch to a news source with younger viewer age.
I see judge2020 had already written the same thing just below.
As to the direct-to-consumer advertising (DTCA) for pharmaceuticals, the US and NZ are the only countries which allow it, it's a terrible idea.
So on US TV you get the inevitable intersection of both of those. US pharma spent $6.88b on DTCA in 2021. Congress isn't going to do diddly because it loves insider-trading on non-public information in pharma. Perverse incentives. If you want to avoid the pharma ads, cut the cord or switch to a news source with younger viewer age.
I see judge2020 had already written the same thing just below.
[0]: https://www.parrotanalytics.com/academy/learn-about-the-valu... [1]: https://www.adweek.com/tvnewser/heres-the-median-age-of-the-... [2]: https://www.statista.com/statistics/717651/most-popular-news...