I suppose it's inevitable that the first uses are going to be the trivial ones. They'll be first to market.

I'm sure they imagine that when they figure out something actually worth doing, they'll already have a user base and revenue stream and reputation. If there's somebody out there doing something more innovative, they'll either buy them out or reproduce their idea in-house.

Me, I'm skeptical that there's a "there" here. But that's why somebody else is getting rich and I'm not.