If the “normal way” of doing things worked then Twitter wouldn’t have been in such a bad state when he took over in the first place. An unconventional approach brings more risk but can also end up being worth it.
Would I do things differently if it were up to me? Sure, but it isn’t, and I can at least appreciate that they are trying to move quickly & try different things. I’m reserving my judgement for whether or not this approach works in the long run.
[citation needed] x 100
Twitter wasn't in that bad of state. If anything, it just needed tweaking to unlock the value it should have had given it's place in the media. Now, Twitter is in a terrible state financially given the debt Musk loaded onto it for the purchase.
The problem is Musk is learning the hard way when taking something over is that the old crew is never as dumb as he hoped they were, and he wasn't as smart as he thought he was.
A company that is 16 years old, still not profitable, & with no concrete plans to achieve profitability is totally dysfunctional and probably wouldn’t survive a high interest rate + likely recessionary environment anyways.
> If the “normal way” of doing things worked then Twitter wouldn’t have been in such a bad state when he took over in the first place.
The normal ways of measuring the business, namely EBIDITA, DAU, MAU .., worked. They reliably reported the state of the business. Elon Musk was the only person in the financial market who looked at those measures and interpreted them as meaning “add US$1B annual debt service.”
b) Nothing I have said is untrue.
c) This is not a normal way of measuring the health of a business. Standard metrics include EBITDA, DAU, MAU, LTV, CAC etc.
d) This is not normal behaviour from a CEO. You don't see Mark Zuckerberg, Shou Zi Chew, Evan Spiegel etc using their products the same way Elon does.